A studio for ideas that don't fit one category.
MCK Strategy designs and maintains a deliberately varied portfolio: productivity software, a Brazilian Jiu-Jitsu training suite, and two forthcoming books.
We operate less like a startup chasing one idea and more like a small studio with a long list of things worth building.
Narrow scope, real depth
Every product solves one problem well rather than many problems adequately.
Built to be maintained
We choose boring, dependable technology so the portfolio stays healthy for years, not months.
Format follows the idea
Some ideas are apps. Some are games. Some are books. We pick the medium that serves the work.