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MCKSTRATEGY

The studio / MCK Strategy

Independent thinking.
Tangible work.

An independent product studio building software, training tools, and books. Different formats. The same intent to make something useful.

Explore the work

01 / Direction

The person
behind the work.

Matthew Kirchoff

Strategy & product direction

Matthew leads strategy and product direction at MCK Strategy Group, LLC. The portfolio spans productivity software, specialized training tools, and publishing.

A coordinated AI-agent team supports research, development, quality assurance, and operations.

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02 / Principles

How ideas
become products.

  1. Narrow scope

    Each product is built around one clear job, with enough depth to do that job well.

  2. Maintainability

    Dependable technology and restrained scope keep each product useful over the long term.

  3. Format follows the idea

    An idea may become software or a book. The medium is chosen to serve the work.